Three years back, we had Don C and Jerry Lorenzo type of MT 2K21 lead the way as both brands. We just saw that people really liked wearing those brands in our sport and trying to stand out. So then we desired to give them more options, but we wanted to be a stage for aspirational individuals in the fashion world, so you while we'd Don, who is clearly extremely built-out previously, we sort of took a flyer on Chinatown Market annually -- and obviously they have turned into a massive new in the last couple of years. I feel exactly the same way about Eric Emmanuel. Tracey is actually a excellent example as well.
Tracey is quite famous in the basketball world, but his brand isn't as known and we have to be aspirational and believe in his growth. I wanted to give him the chance to get Visitor On Earth in the game. It's a way for these guys to find out like, hey if it does well in the match, maybe I must consider it publishing it outside in the real world. That is an innovative thought process: to leverage the electronic then make the bodily without having to spending a great deal of money trying to find out whether it is going to work or not. I believe that it's pretty brilliant.
Even getting someone like Zack Bia into the match was in-touch. Yeah that is another really great example. I mean, you wouldn't think of Zack as a conventional basketball influencer, but I sort of thought about registering him a year or two ago because I knew that we were involving these fashion brands. We signed a few guys in that world, that are known in the fashion world and not at the basketball world. If we can make them wear stuff in games and also be a connector to their people -- like Zack's really close to Drake -- it promotes the rise of style in the game.
We wanted to present our games the capability to express and differentiate themselves in how any NBA player can via their story telling. Fashion is now a key component to this and, so we have partnered with all the hottest names in that space to offer digital clothing selections for players to fit on their players. We do electronic drops from each one of our partnered clothes brands and try to align together with their corresponding physical releases when we can to Cheap NBA 2K MT be another extension about them in their marketing campaigns. The frequency depends on time of year as you'll see more during the holidays, basketball events [like NBA All-Star] and fashion events [like Milan Fashion Week, etc..